Nacon Publishing Executive Cites Market Saturation as Issue for Mid-size Publishers
Benoit Clerc, Nacon's chief of publishing, recently shared his thoughts on the present scenario of the gaming industry. He feels the considerable influx of games is significantly inhibiting mid-size game publishers. A surplus of games available on the market causes players to not have enough time to engage fully with them.
He pointed towards the popular gaming platform Steam, which often launches 50 to 60 games in a single day. This daily influx makes it challenging for a game to garner enough traction and exposure in the market.
As a solution, Clerc insists that gaming companies must focus on designing for specific, niche player groups. He gave examples from Nacon's collection, mentioning targeted gamers when publishing off-road racing games like WRC, rogue-like games like Ravenswatch, or sports games like Cricket 24.
To conclude, anyone who's tried to find new games on Steam can relate to this experience. With a vast array of options, finding games that resonate with one's preferences has become increasingly challenging unless one's choices gravitate to a very specific niche. This has led to consumers spending more time discerning the best value for their money.